Incorporating Local Craft Beers into Delicatessen Menus

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Craft beer has seen a surge in popularity in recent years, with more and more people seeking out unique and flavorful brews from local breweries. For delicatessens looking to attract new customers and offer something special to their existing clientele, incorporating local craft beers into their menus can be a great way to stand out from the competition.

In this article, we’ll explore the benefits of adding craft beers to your deli menu, how to select the right beers to complement your offerings, and some tips for promoting your new beer selection to customers.

Why Add Craft Beers to Your Deli Menu?

Craft beer enthusiasts are always on the hunt for new and exciting brews to try. By offering a selection of local craft beers, you can attract these customers to your deli and give them a reason to come back again and again. Additionally, incorporating craft beers into your menu can help you appeal to a wider range of customers, including younger demographics who are more likely to seek out unique and locally-sourced products.

Selecting the Right Beers for Your Menu

When adding craft beers to your deli menu, it’s important to choose brews that complement your existing offerings. Consider the flavors of your sandwiches, salads, and other menu items, and select beers that will pair well with these dishes. For example, a light and refreshing IPA might be the perfect accompaniment to a turkey and avocado sandwich, while a rich and malty stout could enhance the flavors of a roast beef and cheddar panini.

In addition to considering flavor profiles, be sure to take into account the popularity of different beer styles in your area. Talk to local breweries and distributors to get a sense of which beers are selling well and which styles are currently trending. By staying up-to-date on the latest beer trends, you can ensure that your deli menu remains relevant and appealing to customers.

Promoting Your New Beer Selection

Once you’ve added craft beers to your deli menu, it’s important to promote your new offerings to customers. Consider hosting tasting events or beer pairings to introduce customers to your beer selection and help them discover new favorites. You can also create special promotions or discounts for customers who order a beer with their meal, encouraging them to try something new each time they visit your deli.

FAQs

Q: How can I ensure that my staff is knowledgeable about the craft beers on our menu?
A: Consider hosting a training session for your staff to educate them about the different beer styles, flavor profiles, and brewing processes. Encourage them to sample the beers on your menu so they can speak knowledgeably to customers about the different options available.

Q: Do I need to obtain a special license to sell craft beers in my deli?
A: In most cases, yes. You will likely need to obtain a liquor license to sell beer in your deli. Check with your local licensing authority to determine what steps you need to take to add beer to your menu legally.

Q: How should I store craft beers to ensure they stay fresh and flavorful?
A: Craft beers should be stored in a cool, dark place away from direct sunlight and temperature fluctuations. Be sure to rotate your stock regularly to ensure that older beers are sold before they lose their freshness.

By adding local craft beers to your deli menu, you can attract new customers, enhance your existing offerings, and stay ahead of the competition. With careful selection, promotion, and staff training, you can create a unique and appealing beer selection that keeps customers coming back for more. Cheers to your deli’s future success!